“Experiential marketing, often referred to as “event marketing,” covers those strategies designed to provide a face-to-face engagement between your clients and their target audience, whether they be consumers or businesses. Rather than achieving this via attendance at exhibitions with traditional exhibition stands we provide the vehicle (no pun intended!) by which this activity can be converted into roadshow. An approach which provides the opportunity to meet larger numbers of customers and prospects over a chosen geographical area.”       Scott Walker

Experiential marketing is all about interaction with customers and prospective customers, with the aim of creating a memorable experience for them.

By far the most cost-effective way to implement such a strategy is the use of one of our cutting edge, bespoke designed, roadshow vehicles, which includes a range of formats from basic van conversions to stylish chassis cabs, converted buses and coaches or even by repurposing redundant mobile libraries. Another popular speciality of ours is the modification of classics such as the eponymous Citroen “H” van.

If you want to create a buzz, grab attention, and provide an activity that simultaneously motivates your own personnel then nothing works better than a roadshow. Whatever your product or business model our exhibition vehicles will empower you to take your promotional message to your customers ………rather than simply hope they will come to you.

And here are just a few reasons for this…..

Generating brand awareness

With a unique design and carefully crafted appearance our roadshow vehicle will attract attention and draw people to it.

Fully branding this provides 24/7 exposure and combine this with interesting and enticing activities and displays on board will uplift any brands awareness.

Online retailers can really benefit from experiential marketing.

The very nature of online retailing means a disconnect between supplier and customer allowing extremely limited, if in fact any, informational interaction between the two. Experiential marketing roadshows provide the perfect solution to overcome this downside to a company’s business model.

Placing your products on display for customers to touch, feel and, if appropriate try out, is hugely beneficial. The customer gains and their feed back can prove invaluable to future planning.

Furthermore, you can use your vehicle to sell from. Carry stock on board and not only can you display and explain products you can sell them too or take orders ……which can make the campaign a self-funding one! What could be better.

Cost effective experiential demonstration and training.

Products, especially those in B2B markets, benefit from explanation and demonstration. A trade advertisement or brochure simply cannot fulfil this need. We have worked with products for markets as diverse as gaming consoles to plumbing, heating systems to medical products, sweets to stationery, lifting gear to cookers. So, we know it works.

Visiting dealer outlets enables a two for one approach in that you can train and motivate re-seller staff, whilst you can also encourage visiting end users to specify your products.

Testing or sampling new products is yet another way to maximise the benefits of an experiential roadshow.

Charities too can benefit from experiential marketing roadshows.

We have worked with charities and NGOs on numerous experiential marketing campaigns to promote a variety of messages. Not only can the charity grab attention and generate a bit of a buzz but use the unique opportunity to enrol volunteers, boost fundraising and sell merchandise.

For those providing outreach help and advice services, we can create welcoming, comfortable, safe, and private interiors where clients can speak openly to seek assistance.

Experiential marketing facilitates affinity marketing.

Where budgets do not stretch to fund the ideal campaign, it is not unheard of for two brand partners to promote each other’s products on the one vehicle. This benefits both parties by providing an acceptable return on investment and we have found that often the constructive collaboration between two complimentary products can help to increase results over and above going it alone.

Experiential marketing vehicles from MVTech

If you would like to take your promotional activity on the road with an experiential marketing campaign, we can help you.

We can explain the different options available and advise on the most cost-effective vehicle for you. You will need to be aware of legislative Regulations which will influence what you do and how you go about your activities. Here again we can run through these with you.

If you prefer to hire rather than buy, want a driver rather than have your own team drive, once again…we can help you with this.

So please call us on 0116 326 0989 or write to us at sales@multivehicletechnology.co.uk   Alternatively you can contact us via our web site contact form.

Multi Vehicle Technology Ltd is a well established company, with a substantial heritage whose personnel have a wealth of experience in the design and construction of a wide range of bespoke built vehicles which include: exhibition vehicles, mobile shops, catering vans, mobile libraries, cash in transit security vehicles, mobile veterinary surgeries, health service vehicles, emergency response vehicles and incident command vehicles………plus many more.

The company is large enough to manage fleet clients whilst being small enough to provide the same attention to the substantial number of one-off projects we undertake each year.

A full repair and refurbishment service is also available should you already have an existing vehicle.